A Global Supplier of SMT Machines, Looking to Scale
Europlacer is the world’s largest independent global supplier of surface-mount technology (SMT) pick and place machines. Their product portfolio includes a variety of SMT pick and place machines, storage solutions, PCB screen printers, and integrated software systems for production and process control.
Europlacer sells its solutions both directly and via a global network of distributors, and supports both channels with creating sales proposals. For a global company that produces a high volume of sales proposals every year, this amounts to a sizable workload. Before starting with Visual Components in 2018, Europlacer’s proposal workflow was slow and in need of improvement.
“We were using PowerPoint to create 2D drawings,” said Pierre Chatain, Product Marketing Manager. “It would take at least one day to create these and even then, they carried a high tendency of inaccuracies, so they had to go through several rounds of changes internally before we shared them with customers.”
They realized the need to improve the efficiency of their proposal response workflow and set out to find a tool that could support this. They also wanted a tool that could produce quality graphics and video of the solutions they were designing.
“The cost of a new product line exceeds several hundred thousand euros,” said Pierre. “So, the customer expects to have some nice visuals of what they’re purchasing.”
Europlacer selected Visual Components due to its ease of use and high-quality graphics.
“It was quite easy to create models of the machines and options we produced here in the French factory,” said Pierre. “Now that the models are in our library, it’s very easy to create new layouts and configurations, as well as generate drawings.”
“As a bonus, we’re also able to share videos of our simulations with customers.”